Impact of Focus Farm Management on Growth Performance, Mortality, and Economic Efficiency in Commercial Broiler Production

Attiq Ur  Rehman; Alam Zeb  Khan; Shahzada Khurram  Adrian Shah; Aqsa  Khaliq; Muhammad  Usman; Zafar  Iqbal; Oktay  Boztaş

doi:10.54112/bcsrj.v7i1.2172

Authors

Attiq Ur Rehman Department of Broiler Production, Season Foods Supreme Farms, Pakistan
Alam Zeb Khan Department of Clinical Sciences, Faculty of Veterinary and Animal Sciences, Gomal University, D. I. Khan, Khyber Pakhtunkhwa, Pakistan
Shahzada Khurram Adrian Shah Department of Clinical Studies, Faculty of Veterinary Sciences, The University of Veterinary and Animal Sciences (UVAS), Swat, Khyber Pakhtunkhwa, Pakistan
Aqsa Khaliq Atta Ur Rehman School of Applied Biosciences, National University of Sciences and Technology (NUST), Islamabad, Pakistan
Muhammad Usman Department: Poultry Science, University of Agriculture Faisalabad, Constituent College, Toba Tek Singh, Punjab, Pakistan
Zafar Iqbal Department of Sales, Noor Poultry (Hubbard & Hi-Sex), Pakistan
Oktay Boztaş Veterinary faculty, Kafkas University, Kars 36100, Türkiye

DOI:

https://doi.org/10.54112/bcsrj.v7i1.2172

Keywords:

Biosecurity, Broilers, Feed Conversion Ratio, Mortality, Pakistan

Abstract

Commercial broiler production in Punjab, Pakistan, faces persistent constraints related to biosecurity gaps, suboptimal brooding and environment control, variable flock monitoring, and rising input costs, which collectively reduce growth performance and profitability. Integrated farm-management models may improve biological efficiency and economic returns under field conditions. Objective: To assess the influence of an integrated Focus Farm Management (FFM) system on production performance, flock health, energy efficiency, and economic outcomes in commercial broiler production in Punjab, Pakistan. Methods: A comparative field trial was conducted in Punjab, Pakistan, using 40,000 day-old broiler chicks allocated into two groups: Focus Farm Management (FFM; n=20,000) and conventional management control (n=20,000). The FFM model implemented structured brooding, stage-specific feeding, strict environmental control, enhanced biosecurity, and continuous monitoring of flock performance. Outcomes included mean daily weight gain, feed conversion ratio, mortality, medication cost per bird, energy consumption per bird (kWh/bird), flock uniformity, and cycle-level revenue impact. Group comparisons were performed for key performance indicators, with statistical significance considered at p<0.05. Results: Broilers managed under FFM achieved higher mean daily weight gain than controls (58.0 vs 54.0 g/day). Feed conversion improved under FFM (1.42) compared with conventional management (1.72). Mortality was lower in the FFM group (2.5%) than in the control group (6.5%), representing a 61.5% relative reduction. FFM also reduced medication cost per bird and improved energy efficiency (0.19 vs 0.24 kWh/bird), alongside better flock uniformity. Economic analysis indicated that reduced mortality and improved performance generated an additional PKR 592,800 per production cycle for a 20,000-bird flock. Conclusion: Focus Farm Management was associated with improved growth performance, feed efficiency, survival, and energy use, translating into meaningful economic gains in commercial broiler operations in Punjab, Pakistan. Wider adoption of integrated management practices may enhance productivity and profitability in comparable poultry farming settings.

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